The Power of Pricing Competetively

Reames Realty Group Is The Only Active Certified Real Estate Pricing Specialist (C-REPS) On The Peninsula

A strategic market price will complement our proven marketing campaign and position your home effectively in the marketplace. It is a common misconception that real estate agents are taught how to determine a selling price in real estate licensing school. Average agents are not taught pricing skills.

PRICING CORRECTLY IS IMPORTANT


pricing-your-home-correctly

  • Pricing your property competitively will generate the most activity from agents and buyers.
  • Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

 

PROPERTY INTEREST LEVEL


property-interest-level

  • A property generates the most interest when it first hits the market.
  • The number of showings is greatest during this time if it is priced at a realistic market value.
  • Starting too high and dropping the price later misses the excitement and fails to generate strong activity. Then you’re chasing the market.
  • Many homes that start high end up selling below market value because buyers perceive stale listings as an opportunity for a bargain.

 

THE MARKET VALUE OF YOUR HOME IS NOT


  1. What designer decor you have in your home
  2. How much money you need to make when you sell
  3. What you hope it’s worth
  4. What the city/county assessment states
  5. What you heard your neighbors home sold for
  6. How much it’s insured for
  7. Based on prices of homes in the area where you’re moving

 

THE TRUE VALUE OF YOUR HOME IS


What a buyer is willing to pay…

  1. Based on today’s market
  2. Based on today’s competition
  3. Based on today’s financing
  4. Based on today’s economic conditions
  5. Based on the buyer’s perception of the home
  6. Based on the location
  7. Based on normal marketing time

 

HOW CAN YOUR PROPERTY BE A “10”?


  1. By improving the condition dramatically
  2. By offering good terms
  3. By improving the way the home shows
  4. By adjusting the price

 

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