Finding Buyers Where They Are Searching

Targeting Buyers

FIRST STEPS TAKEN DURING THE HOME BUYING PROCESS


  • 56% – internet (home searches & research)
  • 17% – real estate agent
  • 7% – call on yard sign
  • 6% – contacted a lender
  • 5% – friend | relative | neighbor
  • 3% – open house
  • 2% new builder
  • 1% – local newspaper & magazines
  • 1% – knew the seller
  • 1% home buying seminar
  • 1% other

First Steps Taken During The Home Buying ProcessBy analyzing current buyer trends, Reames Realty Group works on your behalf to keep your property in front of potential buyers around-the-clock. We utilize a mixture of high-tech marketing, time-tested techniques, and word-of-mouth to make sure that your property can be found by all potential buyers no matter what medium they are using to search for their next home.

House-hunters are often turning to the Internet for their home search, but still say they need a real estate agent’s expertise to buy their next home. Though 56% of buyers begin their search online, 88% of buyers purchased their home with the assistance of a real estate agent. On average, today’s home buyer can take from 8 to 11 weeks to find their new home. Buyers are taking longer than ever to find their dream home- viewing more houses before their final purchase and using multiple search mediums along the way.

What this means is that in order for your home to sell quickly and for the best price it needs to be found easily, both online and in person. Your home also must be priced competitively for our market and be a “10” to compete with other area listings.
Keeping up with technology can be a struggle for other agents. 46% of real estate firms cite keeping up with technology as one of the biggest professional obstacles they face over the next two years.

As consumers get more tech savvy, Reames Realty Group does too. We leverage our relationships with Keller Williams Realty and local Multiple Listing Systems to get your property in front of any local agent that might have interested buyers. We also maximize your online exposure by utilizing our ever-expanding digital relationships with all of the largest real estate websites, including Zillow.com and REALTOR.com. Your property will be showcased on up to 900 search sites through our exclusive ListHub Network, which advertises your property information to buyers around the world.

Reames Realty Group constantly strives to find ways to make the home-selling process easier, faster, and more profitable for our clients. Since technology is such a large part of our industry it will continue to be a priority when marketing your home.

– Statistics from NAR “Real Estate in the Digital Age Report”

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